Samsung Ads extends global partnership with Publica by IAS to elevate CTV Ad Serving
New Delhi: Publica by IAS, the Connected TV (CTV) ad server for publishers and smart TV manufacturers, today announced the ...
Tag: Samsung Ads
Prabhvir Sahmey Steps Down from Samsung Ads, Takes Sabbatical
Gurugram: Prabhvir Sahmey, one of the most respected names in India’s digital advertising and adtech industry, has stepped down from ...
Streaming TV Ads Drive Higher Recall, Trust, and Purchase Intent in India: Magnite Research
New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher ...
Max Life partners Samsung Ads to drive brand reach across CTV audiences
Samsung Ads India, the advertising division of Samsung Electronics India, and Max Life Insurance, have unveiled the first of its ...
Samsung Ads partners with MiQ enabling advertisers to reach Samsung Connected TV households
New Delhi: MiQ, the programmatic partner for brands and agencies, announced its partnership with the Samsung Ads DSP (demand-side platform) ...
Smart TV Audience had an overwhelmingly more positive attitude to ads on TV when compared to other devices: Survey
More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on ...
The Trade Desk launches programmatic CTV collaboration with Samsung Ads
New Delhi: The Trade Desk, today announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that ...
