Tag: Siddharth Jalan

Why Ignoring ‘Smaller’ Celebrations Could Be a Billion-Dollar Blind Spot for Brands

October 3, 2025

Every year, India’s advertising calendar lights up around Diwali, Holi, Eid, and Christmas. These marquee festivals dominate campaign planning, media ...

Tag: Siddharth Jalan

Why Ignoring ‘Smaller’ Celebrations Could Be a Billion-Dollar Blind Spot for Brands

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