Surat: Primex Media Services, a media management and public relations agency in India, has been awarded the PR mandate for Vasu Healthcare, marking a strategic collaboration aimed at strengthening the brand’s visibility and outreach.
Under this mandate, Primex Media Services will lead integrated communication strategies, media engagement, and brand positioning initiatives for Vasu Healthcare.
Commenting on the association, Nitesh Desai, Founder & CEO of Primex Media Services, said, “We are pleased to partner with Vasu Healthcare, a brand that has built a strong legacy in Ayurveda while continuing to innovate in the healthcare space. With our expertise in strategic communication, we aim to enhance its media visibility, strengthen its brand positioning and support its growth across domestic and international markets.”
Sagar Patel, Director of Vasu Healthcare, said, “Our association with Primex Media Services marks a significant milestone for Vasu Healthcare. As a brand deeply rooted in Ayurveda and driven by innovation, we see this collaboration as a powerful step towards expanding our global reach and connecting with wider audiences. With Primex’s strategic expertise and forward-thinking approach, we are confident that this partnership will open new avenues of growth, elevate our brand presence, and usher Vasu Healthcare into a new era of expansion and excellence.”
Founded in 1980 and headquartered in Vadodara, Vasu Healthcare has established itself as a trusted name in the healthcare and wellness segment, with a strong focus on quality, innovation, and customer-centric offerings. The company operates across phyto-pharmaceutical therapeutics, OTC products, personal care, and herbal supplements, with a diversified portfolio of over 200 specialized products spanning urology, orthopedics, pediatrics, gynecology, haircare, skincare, and baby care. With a robust presence across India and in more than 50 international markets, Vasu Healthcare continues to strengthen its position as a globally recognized Ayurveda-led brand.
Primex Media Services offers a comprehensive suite of PR and communication services, including strategic communication, media relations, crisis communication and content development. With this mandate, the agency further reinforces its growing portfolio and leadership within the PR and communications landscape.
