English content audience on SVOD platforms zooms by 124pc since 2020: Report
English content audience on Indian paid OTT platforms (SVOD) has grown from 19.1 mn in 2020 to 42.7.mn in 2022, ...
Tag: SVOD
How will Jio’s SVOD entry impact streaming ecosystem in India?
The digital content marketplace in India is likely to witness the entry of an aggressive OTT player in the second ...
Global games revenue to reach $215bn by 2027 overtaking Pay TV and cinema: Report
Global consumer spend on games is set to reach $215bn by 2027, according to the latest research by Omdia. Following ...
JioCinema’s ad revenue to surpass Star India in IPL 2023, reveals MPA report
The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing a 60% share, according to the ...
Transparent, unbiased measurement tool for OTT agreed by all welcome: Manish Kalra, ZEE5 India
The team at ZEE5 is riding high on the success of its Tamil original Ayali, and also the overall performance ...
India’s OTT market revenue expected to reach US$5.3 bn by 2027: report
India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According ...
‘We want to pivot our content strength to international markets’: Arghya Chakravarty, Shemaroo Entertainment
Shemaroo Entertainment, founded 1962 as a book library and ventures into video rentals in 1979, continues to aggregate and syndicate ...
AVOD to overtake SVOD platforms: dentsu report
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Indian SVOD Market Share: Disney+ Hotstar gains significantly while Netflix nosedives
Disney+ Hotstar has gained significant market share in Indian SVOD space while the global streaming giant Netflix has lost significant ...
