The team at ZEE5 is riding high on the success of its Tamil original Ayali, and also the overall performance ...
India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According ...
Shemaroo Entertainment, founded 1962 as a book library and ventures into video rentals in 1979, continues to aggregate and syndicate ...
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Disney+ Hotstar has gained significant market share in Indian SVOD space while the global streaming giant Netflix has lost significant ...
OTT (over-the-top) services have received a lot of attention in the last three years, completely transforming the way we consume ...
This series is billed as the first attempt at a docudrama on a cricket match by an OTT platform. Who ...
Media consulting firm Ormax Media announced the release of its latest research report on the Indian streaming category, titled The ...
The OTT business in India is seeing a surge thanks to the pandemic and the WfH scenario, but platforms like ...