Netflix surges as India’s SVOD streaming wars tighten: JustWatch Q1 2026 Report
Mumbai: India’s subscription video-on-demand (SVOD) market entered 2026 in a state of intense competitive flux. According to JustWatch’s Q1 2026 ...
Tag: SVOD
India’s OTT Market Hits 601 Million Users, But Only 119 Million Pay: Monetisation Gap Widens
Mumbai: India’s OTT ecosystem continues to expand at scale, but a widening monetisation gap is emerging as the industry’s biggest ...
Prime Video integrates Amazon MX Player to expand free and paid streaming offerings
Mumbai: Prime Video is set to become India’s largest streaming destination for exclusive originals as Amazon integrates Amazon MX Player ...
ZEE5 promotes Shresth Gupta to Vice President – Marketing (SVOD) for India & Global
Mumbai: ZEE5, a homegrown video streaming platform and a multilingual storyteller, has announced the elevation of Shresth Gupta to the ...
36% of SVOD audiences in Urban India are regularly using connected TV devices to watch streaming videos: Ormax SVOD Audience Report 2024
MUMBAI: Media consulting firm Ormax Media has announced the release of its latest research report on the Indian streaming market, ...
Breaking the “free content” mindset requires offering a subscription model with compelling value: Kaushik Das, AAONXT
AAONXT is an Eastern India OTT (over-the-top) platform that was curated to bring together, original and indigenous regional Odia content ...
India is expected to drive 60% of the upcoming surge in global interest in anime: Markus Gerdemann, Crunchyroll
Anime brand Crunchyroll recently unveiled a new brand identity today. The new look, feel, and sound looks to reflect the ...
Monetization Strategies: How to Optimize Revenue for Your On-Demand Content
The ever-expanding OTT industry offers an opportunity for OTT operators to not only deliver content worldwide but also generate revenue. ...
GroupM TYNY revises Indian AdEx growth forecast for 2023 from 16.8 pc to 12 pc
GroupM has unveiled TYNY mid-year global advertising revenue growth forecast 2023 which is a reviewed version of its 2023 forecast ...
FICCI Frames 2023: Two thirds of growth to 2.83 lakh cr will be driven by new media
The 23rd edition of the three-day media and entertainment industry conclave FICCI Frames got underway in Mumbai on 3rd May. ...
