TAM Media unveils RAM in a new avatar
TAM Media, a provider of advanced Media Audience analytics solutions, announced the unveiling of its radio listenership measurement platform – ...
Tag: TAM Media Research
South Side Story 2023: South TV ad volume remains constant, ad ex surges 19 pc over 2021
While TV ad volumes remained constant in the four South Indian language markets in 2022 over 2021, the estimated ad ...
All-week prime time soaps on GECs: The new normal? Not for all
Channels have been experimenting with the prized evening prime time slot. Star Plus, Zee TV, Dangal TV extended their prime ...
TAM Sports launches new dashboard ahead of IPL
TAM Sports, a division of TAM Media Research, has announced the launch of its new dashboard, designed to provide businesses ...
Ranveer Singh and Rohit Sharma bag top spot in Celebrity Endorsements for Asia Cup’22: TAM Report
According to TAM AdEx-Report for Celebrity Endorsements on Asia Cup (Y 2016–Y 2018–Y 2022), ad volumes grew by 3.8 times ...
Hindi GEC topped with more than 20 pc share of GEC genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report on Advertising in GEC genre for Jan-Jun’22, 50 pc indexed growth observed compared to Jan-Jun’20 and ...
Ad space surges by 32 pc on Print advertising in H1 of 2022: TAM Report
According to TAM AdEx-Report on Print advertising for Jan-Jun’22, ad space increased by 32 pc over the corresponding period in ...
Ad volumes surge by 5.7 times on Radio in May’22: TAM Report
According to TAM AdEx-Report on Radio for May’22 compared to May’21-20, overall ad volumes increased seven times during May'22 compared ...
TAM Media Research and MediaNews4U launches 4th edition of ‘The South Side Story’
Ad Volumes on South TV channels grew by 27% and on South Radio Station it grew by 28% and in ...
Straight Talk 2021: Digital being fragmented across platforms, takes a longer time to reach a significant fraction of people compared to print and television: Udaykumar Pasupathi, OMD Chennai
Are ad dollars following audiences to digital screens commensurately? Can better measurement help linear TV retain dominant ad share?, the ...
