According to TAM AdEx-Report for Celebrity Endorsements on Asia Cup (Y 2016–Y 2018–Y 2022), ad volumes grew by 3.8 times in Asia Cup’22 over Asia Cup’16 (T20 Format).
Ads endorsed by Sportsperson grew from zero in Asia Cup’16 to 24 pc in Asia Cup’22.
Ranveer Singh tops among overall Celebrities and Rohit Sharma among Sports Celebrities during Asia Cup’22.
Advertising analysis on Asia Cup (Y 2016-Y 2018-Y 2022)
Indexed ad volume grew by 51 pc in Asia Cup 2022 over Asia Cup 2016 (T20 Format).
Matches between India-Pakistan garnered maximum percentage share among all the Asia Cup 2022 matches.
Top 5 Categories contributed overall advertising, ranging from 39 pc to 49 pc share during Asia Cups. Perfumes/deodorants and Cellular Phones-Smart Phones were the categories present among Top 5 of all the three Asia Cups, Y 2016-18-22.
Among the Top Common Categories of Y 2016-18-22, Pan Masala topped the list of advertisers that were present during last few Asia Cups including the current one.
20+ Exclusive categories were present during Y 2022 over previous two Asia Cups.
Among the Top Advertisers, Vini Product topped the Asia Cups with T20 Format (Y 2016 & Y 2022). It was among top two positions throughout Y 2016–2018–2022.
Among Top 5 Sectors, Services topped the last 3 Asia Cups.
Asia Cup’22 leads in the tally of Categories, Advertisers & Brands.