JioHotstar leads CTV with 35%, Google tops Linear TV at 13% in IPL 2026: TAM Sports
Mumbai: As the Indian Premier League (IPL) 2026 progresses into its mid-season, India’s advertising ecosystem is witnessing a pronounced “screen ...
Tag: TAM Sports
IPL 2026 sees 3% decline in ad volumes amid fewer advertisers: TAM Sports
Mumbai: Advertising volumes during the first 13 matches of the Indian Premier League (IPL) 2026 season recorded a marginal decline ...
IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes ...
Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers: TAM Sports
Mumbai: TAM Sports has released its latest commercial advertising analysis for the ICC Men’s T20 World Cup 2026, highlighting a ...
TAM Sports expands cross-platform monitoring to include CTV and mobile live streaming
Mumbai: TAM Sports has expanded its monitoring capabilities to track advertising across linear live broadcast as well as live streaming ...
India’s WWC 2025 matches drive 3x jump in ad volumes; non-India games up 57%: TAM Sports
Mumbai: The latest TAM Sports report on the ICC Women’s Cricket World Cup (WWC) 2025 reveals a landmark year for ...
IPL 18 after 57 Matches: 23% More Advertisers and 128 New Brands Join the Fray
Mumbai: The Indian Premier League (IPL) continues to dominate the advertising landscape, with TAM Sports’ sixth update on IPL 2025 (IPL ...
IPL 18 sees 10.5% surge in Ad Volumes, records 30% jump in Advertisers: TAM Sports Report
Mumbai: The Indian Premier League (IPL) continues to cement its position as an advertising powerhouse, with the latest TAM Sports ...
Parle, Dream11, and Vimal Elaichi Retain Top Ad Slots in IPL’s 2025 Season
Mumbai: The Indian Premier League (IPL), widely recognized as the apex of sports marketing in India, has once again demonstrated ...
IPL 2025 sees 26% surge in Brand Count and 24% rise in Advertisers despite 1.1% dip in TV Ad Volumes: TAM Sports Report
Mumbai: The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, with over 100 brands leveraging the ...
