IPL 19 celebrity ads see 71% category concentration, 68% advertiser share: TAM Sports
Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports ...
Tag: TAM Sports
IPL 2026 ad volumes show wider brand distribution on CTV at 19% vs 23% on Linear TV: TAM Sports
Mumbai: Advertising during IPL 2026 witnessed a notable shift in media strategy, with Connected TV (CTV), technology brands, and regional ...
IPL 2026 sees 4% growth in Linear TV ad volumes across first 70 matches: TAM Sports
Mumbai: Advertising activity during IPL 2026 continued to demonstrate the tournament's enduring appeal among marketers, with Linear TV registering a ...
IPL 2026 Linear TV ad volumes rise 2% over IPL 18 as advertising momentum returns after 48 matches: TAM Sports
Mumbai: TAM Sports has released its IPL 2026 Advertising Report covering the first 48 matches across Linear TV and Connected ...
Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports
Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier ...
JioHotstar leads CTV with 35%, Google tops Linear TV at 13% in IPL 2026: TAM Sports
Mumbai: As the Indian Premier League (IPL) 2026 progresses into its mid-season, India’s advertising ecosystem is witnessing a pronounced “screen ...
IPL 2026 sees 3% decline in ad volumes amid fewer advertisers: TAM Sports
Mumbai: Advertising volumes during the first 13 matches of the Indian Premier League (IPL) 2026 season recorded a marginal decline ...
IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes ...
Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers: TAM Sports
Mumbai: TAM Sports has released its latest commercial advertising analysis for the ICC Men’s T20 World Cup 2026, highlighting a ...
TAM Sports expands cross-platform monitoring to include CTV and mobile live streaming
Mumbai: TAM Sports has expanded its monitoring capabilities to track advertising across linear live broadcast as well as live streaming ...
