Tag: TAM Sports

Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape, ...

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even ...

Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports ...

Mumbai: Advertising during IPL 2026 witnessed a notable shift in media strategy, with Connected TV (CTV), technology brands, and regional ...

Mumbai: Advertising activity during IPL 2026 continued to demonstrate the tournament's enduring appeal among marketers, with Linear TV registering a ...

Mumbai: TAM Sports has released its IPL 2026 Advertising Report covering the first 48 matches across Linear TV and Connected ...

Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier ...

Mumbai: As the Indian Premier League (IPL) 2026 progresses into its mid-season, India’s advertising ecosystem is witnessing a pronounced “screen ...

Mumbai: Advertising volumes during the first 13 matches of the Indian Premier League (IPL) 2026 season recorded a marginal decline ...

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes ...