‘Reasonable potential for the average ad rates to surge in regional markets’
Mitul Sangani, CEO – Regional News Cluster, Network18, is busy chalking out plans in his expanded remit since May, covering ...
Tag: Umanath V
Opinion: Three options to bring BARC back on track
Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...
MediaNews4u.com elevates Umanath as Managing Editor; Gokul Krishnamoorthy joins as Co-founder and Group Consulting Editor
Uplift Medianews4u Digital Private Limited, publisher of advertising, media and marketing portal MediaNews4u.com, has made key changes to its editorial ...
To drive behaviour change, unlock actionable moments in the current behaviour: Anil Viswanathan, CMO, Mondelez India
The first in the Medianews4u-Dastaan Hub festive stories series, an initiative of the Association of Indian Magazines (AIM), features Anil ...
