In-game ad spend remains stubbornly low globally: WARC
Mumbai: Gaming has a vast global audience and is a key driver of culture. Despite this in-game ad spend remains ...
Tag: Warc
Cautious optimism drives changes in spending: Warc
Mumbai: Cautious optimism is driving changes in spending. Despite financial pressures, the travel and tourism industry is experiencing a post-pandemic ...
Performics India tops MMA SMARTIES Business Impact Index 2023
Mumbai: Performics India, part of Publicis Groupe India, has topped the MMA SMARTIES Business Impact Index 2023 in the Digital/Specialist ...
Companies risk losing 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences: WARC-Meta Study
Developing personalized two-way interactions with customers is crucial for brands, offering a significant advantage as customer journeys grow more complex. ...
Digital-native firms are leaning into brand: WARC’s top effectiveness trends from Cannes Lions 2024
Mumbai: Warc has released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes ...
WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best ...
Retail media advertising spend to reach $153.3 bn worldwide in 2024: WARC
Mumbai: Retail media advertising spend is forecast to reach $153.3 billion worldwide in 2024, according to Warc’s latest analysis. The ...
The WARC Awards 2024: 26 entries from India get shortlisted led by Leo Burnett Mumbai
The shortlists are announced for the The WARC Awards for Effectiveness 2024 in association with LIONS. Restructured for 2024, these ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Abby Awards 2024: Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs
Mumbai: Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director ...
