Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Tag: Warc
Compound creativity, humour and market disruption lead to commercial success: WARC
Mumbai: Consistency in creativity, the strategic use of humour, and a willingness to disrupt the market have emerged as three ...
Consumers Act with Intention Amidst Uncertainty: WARC Unveils 2025 Global Consumer Trends
Mumbai: WARC has released its 2025 Global Consumer Trends report, outlining the key forces set to shape consumer purchase decisions ...
AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a ...
Global Ad Spend Forecast Downgraded Amid Retail, Auto Cuts and US-China Trade Tensions
The global advertising market is facing growing headwinds, as a confluence of sector-specific cutbacks and escalating trade tensions prompt a ...
The most effective campaigns in Asia strike a 50-50 balance between brand building and conversion: Sujeet Kulkarni at Goafest 2025
MUMBAI: On the second day of Goafest 2025 at the Gyaan Podium, The ADAN, Knowledge Partner – WARC unveiled its ...
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI: WARC’s ‘Future of Measurement 2025’ Report
Mumbai: WARC, the global authority on marketing effectiveness, has released its latest report, The Future of Measurement 2025, offering a ...
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia: WARC’s ‘The Pace Principle’ Reveals
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete ...
Global Advertising Forecast Cut by $20bn as Trade Tariffs Take Toll: WARC Media
Mumbai: Global advertising forecasts have taken a hit as a new study from WARC indicates that market prospects have been ...
Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1, ...
