WPP boosts AI-driven data offer through acquisition of InfoSum
MUMBAI: WPP has announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media ...
Tag: WPP
Heineken appoints WPP as global shopper marketing and commerce partner
WPP has been appointed as the global shopper marketing and commerce partner for Heineken, overseeing the iconic Heineken® brand portfolio, ...
WPP tops WARC Effective 100, wins 2025 triple crown
Mumbai: WPP has been crowned the number one company on the WARC Effective 100 List for 2025, achieving the prestigious ...
WPP tops WARC Media 100 List for eighth consecutive year
Mumbai: WPP has once again been crowned the top company on the 2025 WARC Media 100 List, marking its eighth ...
Publicis snags Coca-Cola’s U.S. and Canada Media Business from WPP in Major Account Shift
Mumbai: In a significant industry shake-up, Publicis Groupe has successfully won a crucial portion of The Coca-Cola Company’s media and ...
WPP makes Strategic Investment in Stability AI to Drive Innovation in Content Creation
Mumbai: WPP has announced a significant strategic investment in Stability AI, a leader in generative AI and the developer of ...
WPP’s Chief People Officer Lindsay Pattison announces departure after 16 Years
Mumbai: Lindsay Pattison, Chief People Officer at WPP, has announced that she will be stepping down from her role after ...
WPP, Amazon Music joined by artists for ‘Louder Than Cancer’ campaign
Mumbai: Amazon Music and WPP have unveiled 'Louder Than Cancer'. This is an initiative uniting top global artists to harness ...
WPP mandates Four-Day Office return for 114,000 Employees Worldwide
Mumbai: Global advertising giant WPP has implemented a significant return-to-office (RTO) policy for its 114,000 employees worldwide, mandating in-office attendance ...
IPG’s Initiative secures Volvo’s $500 Million Media Account
MUMBAI: Volvo has announced a significant shift in its media agency partnership, selecting IPG Mediabrands’ Initiative to manage its global ...
