The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground ...
Tag: Yesudas S Pillai
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you ...
JSW Motors’ Blank-Page Teaser Divides Ad Fraternity on New-Entrant Signalling
Mumbai: JSW Motors Ltd.’s high-visibility newspaper teaser for its upcoming auto foray continues to draw scrutiny from senior marketing and ...
Dr.Bhaskar Das: A Legacy of Humility, Simplicity, and Lifelong Learning
It is with profound sadness that I reflect on the life of Bhaskar Das, a man whose extraordinary legacy lies ...
Stage set for Print and Television Summit and Clutter Cutters Marketer Awards 2023
Bengaluru will host the first edition of MediaNews4U’s Print and Television Summit, followed by the inaugural Clutter Cutters Marketer Awards ...
Goafest 2023: The Final Countdown (3) – ‘The work, the talks, the parties, the catch-ups”
“Abby Rising” Are you attending Goafest this year? How many editions have you attended so far? Sarvesh Raikar Will be ...
Channel Factory’s ViewIQ reduces media wastage by 23pc leading to a 12pc cost savings: PwC
Channel Factory Global, a Google-certified technology and data platform, recently invited PwC to perform verification procedures on its proprietary platform, ...
Y&A Transformation to officially launch Channel Factory at ad:tech New Delhi
Y&A Transformation, a business transformation company, and the AdTech platform Channel Factory, have signed up as a gold sponsor for ...
Channel Factory enters India in collaboration with Y&A Transformation
Channel Factory, a google certified global technology and data platform, announced that it is entering India through a strategic collaboration ...
Can Engage One Soul replicate CK One’s success?
Gender neutrality seems to be ‘in’. Be it fashion or fragrances, it is no more taboo among brands and consumers. ...
