Adalytics raises questions on Google’s TrueView: Will it impact YouTube’s video dominance?
YouTube and Google’s policies state that TrueView in-stream ads must be skippable, audible, and initiated by viewer action, reminds a ...
Tag: YouTube
Brand purpose today must be deeply integrated into consumers’ daily personal lives
Google has secured the top position among India's most Meaningful Brands in 2023 by delivering effectively on both personal and ...
Aaj Tak reaches 102.2 mn unique viewers across all digital endpoints in May 2023: COTT
Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube, ...
Mazhavil Manorama’s Youtube channel clocks 15 mn subscribers
Mazhavil Manorama, the Malayalam GEC, has surpassed 15 million subscribers on YouTube and reached 1 million followers on Instagram. The ...
Exclusive sports content drives subscriptions on streaming platforms among urban Indians: YouGov
Within the past 30 days, 67pc of global consumers have regularly followed sports through various media platforms, according to the ...
IAS enhances YouTube Brand Safety and Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, today announced it has enhanced its partnership with YouTube to ...
PunToon Kids achieves a landmark of 325 million YouTube views in Q1’23; driven by Indian Original kids’ IP
PunToon Kids, a kid's YouTube channel, has achieved a significant milestone by generating over 325 million views in the first ...
34pc Indians choose brands based on social media influencers’ suggestions, reveals survey
In a recent survey conducted pan India among 1,455 respondents in the month of December by the digital marketing agency ...
Digital payment users in India to touch 700 million by 2030: Report
“India is home to close to 780 Million internet users. By 2030, this count will reach a landmark figure of ...
realme collaborates with Warner Music India for new year song ‘Naya Nazariya’
Technology brand realme has announced its collaboration with Warner Music India to produce a new song called "Naya Nazariya," sung ...
