YouTube has introduced its first set of AI-related music experiments – Dream Track for Shorts and Music AI tools – built in collaboration with Google DeepMind.
According to YouTube, it has been exploring the possibilities of how AI can empower creativity alongside artistes, songwriters, and producers while also identifying the challenges. Dream Track is the company’s first experiment on YouTube Shorts and features Charlie Puth.
Dream Track is powered by Google DeepMind’s music generation model Lyria. In the current initial phase, the experiment is designed to help explore how technology can be used to create deeper connections between artists and creators, and ultimately, their fans. Nine artistes – Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Papoose, Sia, T-Pain, and Troye Sivan – who have chosen to collaborate on the experiment will give a small group of creators in the US the chance to create unique soundtracks of up to 30 seconds for their Shorts.
The creator only needs to type an idea into the creation prompt and select a participating artist from the carousel and an original Shorts soundtrack featuring the AI-generated voice of that artist will be produced for the creator to use in their Short.
“I’m extremely excited and inspired… YouTube has been a great partner in outlining their approach to AI and understands the need to work together to develop this technology responsibly, ensuring it will accelerate creativity instead of replacing it,” said Charlie Puth.
To develop Music AI Tools, the artistes, songwriters and producers in the Music AI Incubator helped to develop the experiences for everyone. The participants were curious about AI tools that could push the limits of what they thought possible and also sought out tools that could bolster their creative process.
In their blog post, Lyor Cohen and Toni Reid, Global Head of Music, YoTube and VO, Emerging Experiences and Community Products, said, “Imagine being able to create a new guitar riff just by humming it or taking a pop track and giving it a reggaeton feel. YouTube is developing prospective tools that could bring these possibilities to life and Music AI Incubator participants will be able to test them out later this year.”
“These experiments explore the potential of AI features to help artists and creators stretch their imagination and augment their creative processes. In turn, fans will be able to connect to the creatives in new ways,” they added.
“I have always been about pushing the boundaries of technology and harnessing it to make the most interesting music for my fans. Who knows what the future holds but joining hands with YouTube + Google to help shape that future feels like a great first step,” said T-Pain.
When technological innovation, human imagination, and music meet, extraordinary things can happen. “It’s still early days but we are motivated by our progress in AI and music and are energised by the possibilities that lie ahead. As we continue to test and learn in these early experiments with our collaborators, we look forward to finding new ways to enrich music creation and help forge deeper connections across our communities,” YouTube’s blog said.
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