From Prime Time to Screen Time: How is YouTube changing content consumption
‘To TV or not to TV, that is the question.’ Recently, Neal Mohan, CEO, YouTube mentioned that ‘YouTube is the ...
Tag: YouTube
The National Basketball Association expands its existing content partnership with YouTube
Mumbai: The National Basketball Association (NBA) has announced an expansion of its existing content partnership with YouTube that will see ...
Times Now Navbharat leads YouTube with 1.3 billion views in September and October
Mumbai: Times Now Navbharat, a Hindi news channel, has solidified its dominance in the digital space by ranking #1 on ...
ABP Network Maintains Leadership Position for YouTube VODs Across Languages, Peaks on Haryana, J&K Vote Counting Day
New Delhi: ABP Network has maintained the Top leadership position consistently for the last eight (8) weeks in a row ...
Interbrand’s Best Global Brands Report reveals $3.5 Trillion missed value creation
Mumbai: Global brand consultancy Interbrand has unveiled its annual Best Global Brands ranking, marking 25 years of insightful brand valuation. ...
Simply Fresh’s campaign pays tribute to Goddess Durga, who symbolises strength, courage, and female empowerment
MUMBAI: Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has launched a brand film to celebrate ...
TTK Prestige unveils #Let’sGetCooking campaign to embrace cooking imperfections
National: TTK Prestige, a leader in kitchen appliances, has launched its #Let’sGetCooking campaign on October 4th, celebrating the beauty of ...
Digital ad impressions rose by 8% from Jan-June 2022 to 2024: TAM AdEx’s report
MUMBAI: The digital medium witnessed an increase in ad impressions by 8% in Jan-June 2024 compared to Jan-June 2022. Services ...
Asian Paints NeoBharat joins forces with YouTube Creators to showcase ‘Pragati Ke Rang’ in rural India
Mumbai: Asian Paints, a leading name in the paint and décor industry, has unveiled ‘Pragati Ke Rang,’ a new content ...
Sushant Sadamate and Sindhu Biswal Launch Buzzlab
Mumbai: Industry veterans Sushant Sadamate and Sindhu Biswal have officially announced the launch of Buzzlab, a cutting-edge content-led growth firm ...
