TAGG, a homegrown tech-driven lifestyle electronics brand has launched their new Print Advertisement campaign featuring Rohit Sharma. The advertisement plays on the recent trend from brands attempting to project themselves as the top brand for the smart wearable’s category in India without giving the consumers reliability in their products’ accuracy.
The advertisement shows Rohit Sharma sporting TAGG Verve Smartwatch and reads “India’s #1 is just a tag”, followed by – “We Show The Right Vitals”, making the point that the product is the main focus for the brand and letting the consumers make the right choice for themselves by providing products that help them track their health and vitals.
The advertisements also feature the brands central communication for their range of smartwatches – #GoBeyondTime.
