Saturday, March 28, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Tandav is the story that is truly rooted in our soil: Aparna Purohit, Amazon Prime Video

by Kalpana Ravi
January 5, 2021
in Featured, Exclusive, OTT
Reading Time: 3 mins read
A A
Tandav is the story that is truly rooted in our soil: Aparna Purohit, Amazon Prime Video
Share Share ShareShare

Amazon Prime Video begins 2021 with a bang; Amazon today launched the trailer of its most awaited original series Tandav. The series is created and directed by Ali Abbas Zafar and Produced by Himanshu Kishan Mehra.

The 9 part series boasts of a stellar star cast, Saif Ali Khan plays the protagonist and ably supported by Dimple Kapadia, Tigmanshu Dhulia, and Sunil Grover. The series premieres on 15th January 2021.

The trailer of the show takes viewers behind the closed, chaotic corridors of power and politics. Set in the capital of the world’s largest democracy, the series is a gripping, fictional drama that showcases the lengths to which people go in the pursuit of power.

On the launch of the trailer, we spoke to Aparna Purohit – Head of India Originals at Amazon Prime Video, and Himanshu Kishan Mehra- Producer on the show.

The theme of the show and what made her choose a political drama?

Over the last four years, we at Amazon Prime Video have worked towards telling compelling stories that speak to audiences across the length and breadth of the country. I am proud to say that Tandav is a story that is truly rooted in our soil. This our first political drama. It is an interesting story about the pursuit of power and the lengths one will go to get it and in some cases keep it. It has the right doses of all the ingredients: Love, Hate, Deceive, Betrayal, Suspense, and Thrill. When Ali came to us with the story in 2017, we instantly knew that this is the story to be told. He was passionate about his idea. Moreover, it is amazing to see how Himanshu has managed to put together all the efforts in this composition along with managing to get a stellar cast on-board – Saif Ali Khan, Dimple Kapadia, Sunil Grover, Tigmanshu Dhulia, Dino Morea Kumud Mishra, Gauahar Khan, Amyra Dastur, Mohd. Zeeshan Ayyub, Kritika Kamra, Sarah Jane Dias, Sandhya Mridul, Annup Sonii, Hitten Ttejwani, Paresh Pahuja, and Shonali Nagrani all have outdone themselves to nail their performances in the show. It has been a wonderful journey and together we have seen Tandav take shape and become a series. We are incredibly proud to present this to our customers. We are looking forward to starting this New Year with a big bang.

We have always endeavored to tell stories that are culturally rooted, shows that can speak to many India’s that co-exists. Also, we try to ensure that we have a good bank of all the genres that exist. For example – war drama – The Forgotten Army, musical – Bandish Bandits, comedy like Four More Shots Please!, crime drama and thrillers like PaatalLok, The Family Man and Mirzapur. I think the only missing piece was a political drama and Tandav addresses that need gap. I distinctly remember when Ali (Ali Abbas Zafar, Creator or Tandav) narrated the story to us in 2017. He is a very visual narrator. We felt that the story was a peek into the world that we read about in newspapers and seen on the television but hardly know about it in detail. It was a very easy decision to make to opt for this one. And then finally the wonderful cast came together for this show and breathed life into the characters and created all the magic. I am incredibly proud of this show and this journey that we have had.

Why Political drama and a show on such a large scale?

Political Drama is an untapped genre and for a nation that is so obsessed with its politics, it wasn’t a difficult choice to make. Moreover, when you have such a passionate creator like Ali on board who has such an amazing cinematic voice, a writer like Gourva Solanki who has crafted all the characters with the utmost sensitivity and wrote dialogues with such detailing along with versatile and assembled casts who brought life to the characters, it has been an exhilarating journey collaborating with everyone. As far as the scale is concerned, we had Himanshu. We like to enable our creators to help them translate their creative vision in an un-diluted way on the screen and we facilitate whatever it takes to do that.

Himanshu Kishan Mehra             

It all started from a text and then Ali narrated his idea to me. He convinced me to make this idea a long format show. Then once we had everything in place, we met Aparna Purohit, Head of India Original at Amazon Prime Video to present this idea. Once that was done we got Gourav Solanki on-board to write for us. It just kept getting bigger and bigger and what matters is how it starts and takes the shape eventually. Initially, on text, it was looking good, and then we just kept doing things that were best suited for the respective characters and sequences. I must say that all the professionals at Amazon Prime Video were absolutely bang. They wholeheartedly supported us on whenever we bring to the table. Mounting this scale and getting this stellar cast on-board, it all just happened because it was right there on the text. Eventually, all the things fell in place when the passionate cast delivered their best performances. Here the producer’s job becomes even easier.

Tags: Ali Abbas ZafarAmazon Prime VideoAparna PurohitDimple KapadiaHimanshu Kishan MehraSaif Ali KhanTandavTigmanshu Dhulia

RECENT POSTS

JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar
OTT

JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar

March 28, 2026
0

New Delhi: JioStar, the official broadcast and digital partner for the TATA IPL, has announced an expansive and talent-rich presentation...

Read moreDetails
Packaging stays with the consumer far longer than most advertising formats: Gautam Anand, AGENCY09
Exclusive

Packaging stays with the consumer far longer than most advertising formats: Gautam Anand, AGENCY09

March 27, 2026
0

Founded in 2013 in Bandra, Mumbai, AGENCY09 is an independent advertising agency that uses content, technology, design, and data to...

Read moreDetails
Agentic AI must shift from “invisible automation” to “responsible augmentation”: Rajiv Dingra, ReBid
Exclusive

Agentic AI must shift from “invisible automation” to “responsible augmentation”: Rajiv Dingra, ReBid

March 27, 2026
0

ReBid is India’s first Agentic AI Full Funnel Agency. Started by serial entrepreneur Rajiv Dingra, ReBid is a Digital Agent-cy...

Read moreDetails
Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill
OTT

Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill

March 26, 2026
0

Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and...

Read moreDetails
Jubliexx announces launch plans for premium OTT streaming platform
OTT

Jubliexx expands global footprint with growth in Brazil and emerging markets

March 26, 2026
0

Mumbai: Jubliexx, a digital entertainment and social streaming platform, is accelerating its global expansion plans, driven by strong user adoption...

Read moreDetails
StudioBackdrops scales B2B segment with focus on community-led and experimental marketing strategies: Archisman Misra
Exclusive

StudioBackdrops scales B2B segment with focus on community-led and experimental marketing strategies: Archisman Misra

March 26, 2026
0

StudioBackdrops.com is an online platform for photography, video, and audio equipment. Founded in 2016, the brand was built on the...

Read moreDetails

LATEST NEWS

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

March 28, 2026

ANALYSIS

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Analysis

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine

March 28, 2026
0

Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...

PEOPLE

Excelsoft Technologies appoints Doreswamy P as CEO
People

Excelsoft Technologies appoints Doreswamy P as CEO

March 28, 2026
0

Bengaluru: Excelsoft Technologies Limited, a provider of technology-driven learning solutions, has announced the appointment of Doreswamy P as its Chief...

MARKETING

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion
Marketing

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion

March 28, 2026
0

New Delhi: VIDA, powered by Hero MotoCorp, has partnered with Kolkata Knight Riders (KKR) to launch the ‘6 for 6’...

Subscribe to Newsletters

ADVERTISING

Parag Bhatia elevated to Director – Media Buying at Zenith
Advertising

Parag Bhatia elevated to Director – Media Buying at Zenith

March 27, 2026
0

Mumbai: In a recent professional update shared on LinkedIn, Parag Bhatia announced his promotion to Director – Media Buying at...

PRINT

Advertiser behaviour will influence print ad products: FICCI EY Report
Print

Advertiser behaviour will influence print ad products: FICCI EY Report

March 25, 2026
0

Mumbai: Advertiser behaviour will influence print ad products says the FICCI EY Report. Advertisers are expected to increasingly favour higher-impact...

AUTHOR'S CORNER

AI Ethics in Advertising: Where Should Brands Draw the Line?
Authors Corner

AI Ethics in Advertising: Where Should Brands Draw the Line?

March 28, 2026
0

Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi

Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi

March 28, 2026
Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

March 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.