Mumbai: India’s jewellery brand, Tanishq, has joined hands with iconic Bollywood duo Zoya Akhtar and Reema Kagti to unveil this season’s viral track “Main Keya Hai Hai”, which has quickly become a global sensation.
Composed by renowned musician Ankur Tewari, “Main Keya Hai Hai” isn’t just a wedding anthem – it’s an entire mood. The song perfectly captures the bride’s whirlwind of emotions—excitement, happy jitters, and that empowering “main character energy” as she takes center stage on her big day.
This exciting collaboration has already made waves on a global scale, with the track inspiring an epic flash mob in the heart of New York City. The flash mob took over the busy streets of Times Square, turning them into an impromptu wedding dance floor as locals and tourists joined in the infectious beats. Social media exploded with viral clips of people grooving to the song, proving that Bollywood wedding vibes are truly universal.
The wedding track’s creative music video is a cinematic dreamscape, blending moody hues and engaging storytelling to draw viewers into the bride’s journey. The Tanishq bride, adorned in an exquisite selection from the Tanishq Rivaah X Tarun Tahiliani 2.0 collection, radiates excitement as she walks towards her groom, with delicate floral and scalloped motifs echoing Tarun Tahiliani’s signature drapes.
The peppy beats and quirky hook steps are a perfect soundtrack for all things wedding—especially bridal entries. But the real showstopper? The ghodi hookstep—where the bride leads the way, making it clear that this is her story, her wedding, and her moment to shine. Traditionally, the groom arrives on a ghodi (horse), but this time, the bride is taking charge, and it’s a moment that’s quickly taking over Instagram, Reels, and every wedding dance floor.
View this post on Instagram
Spotify: [Link]
