Mumbai: TATA AIG General Insurance Company, one of India’s leading general insurers, has unveiled a brand campaign to mark its 25-year milestone in the industry. Conceptualised by TBWA, the campaign follows the evolving relationship between a father and son across life’s key moments—first driving lessons, running a family business, navigating a health emergency, and eventually seeing the son become a father. Through these milestones, the film emphasizes how protection needs change over time while highlighting TATA AIG as a consistent, trusted presence in every chapter of life.
Speaking on the campaign and the company’s silver jubilee, Saurabh Shekhar, Head of Marketing, TATA AIG General Insurance Company, said, “We feel privileged to have been a trusted partner for millions of Indians over the past 25 years. As India continues to grow and evolve, we remain committed to innovating, adapting, and building solutions that meet the aspirations of the next generation. The narrative emphasizes our long-standing promise of being a dependable companion when you need us the most, aligned with our assurance – ‘With you like family, with you always.’”
The campaign emotionally connects with audiences by portraying everyday realities, reinforcing the idea that insurance is not merely financial protection but a pillar of trust, reassurance, and continuity across generations.
