Mumbai: As India prepares to mark Independence Day, Tata Capital, the flagship financial services arm of the Tata Group, has launched its new campaign, Aaj Ke Freedom Fighters, paying tribute to everyday citizens whose impactful actions embody the spirit of freedom.
The campaign spotlights modern-day changemakers who live by the values of compassion, responsibility, courage, and resilience—qualities that drive societal progress and meaningful change.
Echoing the legacy of India’s freedom fighters, the brand film narrates four emotionally resonant stories: a woman standing up for the rights of senior citizens, an interviewer recognising a specially abled candidate for his talent potential, a young girl rescuing an injured puppy, and a corporate professional empowering underprivileged children through education.
By weaving together these human stories, Aaj Ke Freedom Fighters delivers the message that the essence of freedom is not only found in history but also in the everyday choices that shape a better future.
In the lead-up to Independence Day, the campaign will run across multiple digital platforms and be amplified on social media to reach audiences nationwide.
