Mumbai: At a time when the world is fighting the deadly Coronavirus and the country is under a nationwide lockdown, Tata Capital, the financial services arm of the Tata Group has launched its new social media campaign #WeCountOnYou. The aim of this campaign is to boost positive sentiments amongst its customers and encourage individuals to stay healthy and responsible citizens.
The campaign engages with three diverse social media influencers to drive the key themes of positivity, health, and responsibility. Stand Comedian Atul Khatri (positivity), online fitness guru Gunjan Shouts (health and fitness), and new-age tech teacher Pranav Sapra, who goes out of his way to teach senior citizens and contributes to society (responsibility) will be creating content for their followers as per these themes.
The brand campaign consists of innovative videos created by each of the influencers to engage with their viewers and followers. As an interactive campaign, viewers can share their positive lockdown stories with the influencers which will further be amplified by Tata Capital on their social media channels.
Commenting on this initiative, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “The Covid19 lockdown has created a negative sentiment in the environment, our campaign is an initiative to rejuvenate the sentiments of our customers and boost positivity amongst followers. With the help of the influencers, we endeavor to drive the message of being positive, the importance of being fit and helping society. We hope our interactive campaign encourages our customers to change their views. We further look forward to learning from their experiences and help build a chain of optimism.”
Insta link:
https://www.instagram.com/p/B_pLpJthNNX/
Pranav Sapra’s post:
https://www.instagram.com/p/B_htNxbpohs/
Atul’s IGTV Video:
https://www.instagram.com/p/B_o_xJNlRmq/
Gunjan’s video:
https://www.instagram.com/p/B_pGkZKnHr4/
