Mumbai: Tata Capital, the flagship financial services company of the Tata Group, announces its latest cricket themed digital campaign to promote its Flexi Plus Loan Offerings. The campaign aims to connect with fervent cricket fans across the country and is set to go live from April 12, 2022 to May 29, 2022.
The latest digital campaign entails a series of 3 short films where Tata Capital’s Flexi Plus Loans’ unique benefits are compared with a star player’s performance. To gain the viewer’s attention, each film captures a bowler’s or a batsman’s performance statistics by introducing the features and benefits of Flexi-Plus loans.
Flexi – Plus Loans, as aptly described in the name itself, comes with enhanced flexibility with new features such as longer tenure, overdraft facility and step up plan. these offerings give customers an increased ability to customize the loan as per their requirements. Customers can avail Flexi Plus Loans’ benefits across a wide range of Tata Capital’s secured and unsecured products.
Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said, “Our latest campaign which is centered around cricket is a great opportunity for us to connect and engage with our customers. The campaign aims to promote our latest Flexi Plus Loans which come with exclusive features and benefits. We are sure our films will be enjoyed by ardent cricket fans across the country”.
Flexi-Plus Loans is one of the latest offerings from Tata Capital which was launched earlier this year with a successful campaign called ‘Apne Man kiKaro’.
The video is conceptualized by Viscomm 360 Communications.
