Thursday, December 4, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Tata Consumer Products names Partha Biswas as President and Head of RTD Business

by MN4U Bureau
October 9, 2024
in Marketing
Reading Time: 1 min read
A A
Tata Consumer Products names Partha Biswas as President and Head of RTD Business
Share Share ShareShare

Mumbai: Tata Consumer Products (TCP), a leading consumer products company, has announced the appointment of Partha Biswas as President and Head of its Ready-to-Drink (RTD) business, formerly known as Nourishco Beverages Ltd. This strategic move is in line with the company’s focus on strengthening and expanding its growth businesses.

With over 20 years of experience in category leadership, business strategy, sales, and marketing, Partha Biswas brings a wealth of expertise to his new role. Prior to joining TCP, he held key positions at Viacom18, ACT Fibernet, and Hindustan Coca-Cola Beverages, where he demonstrated his ability to drive business growth and develop successful strategies.

“We are delighted to welcome Partha to Tata Consumer Products,” said Sunil D’Souza, Managing Director & CEO of TCP. “The RTD category is a key growth area for us, and Partha’s expertise will be instrumental in scaling up and accelerating the business, unlocking its full potential.”

The company also expressed its gratitude to Vikram Grover, who has decided to move on from TCP after a decade of service. During his tenure, Grover played a crucial role in achieving several milestones for the company’s branded tea business and later led the RTD business, focusing on scaling up the business and driving a strong portfolio across value and premium categories.

This appointment is a significant step forward for TCP, as it continues to strengthen its leadership team and drive growth in its key businesses. With Partha Biswas at the helm of the RTD business, the company is poised to capitalize on emerging opportunities and further establish its position in the market.

Tags: ACT FibernetHindustan Coca-Cola BeveragesPartha BiswasTata Consumer ProductsViacom18

RECENT POSTS

Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Read moreDetails
Vinod Intelligent Cookware appoints Chef Nehal Karkera as Digital Ambassador
Marketing

Vinod Intelligent Cookware appoints Chef Nehal Karkera as Digital Ambassador

December 4, 2025
0

Mumbai: Vinod Intelligent Cookware, India’s heritage cookware brand, has announced Chef Nehal Karkera as its Digital Ambassador for the next...

Read moreDetails
Reliance Industries and Surrey team up for ownership of Oval Invincibles in The Hundred
Marketing

Reliance Industries and Surrey team up for ownership of Oval Invincibles in The Hundred

December 4, 2025
0

Mumbai: Reliance Strategic Business Ventures Limited (RSBVL), a wholly owned subsidiary of Reliance Industries Limited, and Surrey County Cricket Club...

Read moreDetails
Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare named Official Health & Wellness Partner for Bigg Boss Kannada Season 12

December 4, 2025
0

New Delhi: Amrutanjan Healthcare Limited has announced its association with Bigg Boss Kannada Season 12 as the official Health &...

Read moreDetails
InCred Money partners with WPP Media to boost digital performance marketing
Marketing

InCred Money partners with WPP Media to boost digital performance marketing

December 3, 2025
0

Mumbai: InCred Money, an investment platform, has appointed WPP Media as its performance marketing partner, marking a strategic collaboration to...

Read moreDetails
Sting Energy and Mercedes-AMG PETRONAS F1 Team announce landmark global partnership
Marketing

Sting Energy and Mercedes-AMG PETRONAS F1 Team announce landmark global partnership

December 3, 2025
0

Mumbai: Sting Energy, PepsiCo’s high-octane energy drink and an Official Team Partner of Formula 1®, has announced a groundbreaking global...

Read moreDetails

LATEST NEWS

Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

December 4, 2025
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025

ANALYSIS

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Subscribe to Newsletters

ADVERTISING

BBH India’s Himanshu Saxena expands role as President – North & East for Saatchi & Saatchi India and Propagate
Advertising

BBH India’s Himanshu Saxena expands role as President – North & East for Saatchi & Saatchi India and Propagate

December 4, 2025
0

Mumbai: BBH India Managing Director Himanshu Saxena has taken on an expanded mandate as President – North & East for...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dream11 evolves beyond gaming with new sports entertainment platform

Dream11 evolves beyond gaming with new sports entertainment platform

December 4, 2025
Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

December 4, 2025
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.