Delhi: Tata Elxsi, a global leader in design and technology services, and Evergent, the customer management and monetization leader for streaming and digital subscription businesses, today announced the launch of Subscription Hub, a unified platform that redefines how media and telecom operators offer, manage, and monetize subscription services.
The Subscription Hub addresses the challenges of fragmented subscription ecosystems, enabling operators to evolve into holistic digital lifestyle providers. By aggregating diverse services—entertainment, gaming, productivity, education, and financial tools—into a single seamless experience, the platform allows operators to unlock new revenue streams, boost ARPU by 20–30%, and strengthen customer loyalty.
Built on a cloud-native, API-first architecture, Subscription Hub ensures compatibility with emerging technologies and offers flexible deployment models including SaaS, hybrid cloud, and on-premises configurations. Its advanced analytics deliver real-time insights into customer lifetime value, churn prediction, and revenue optimization, empowering operators with data-driven decision-making and continuous improvement.
Evergent brings global expertise in subscription lifecycle management with integrations across major content providers and payment gateways, serving millions of subscribers worldwide with PCI compliance and ISO 27001-certified reliability.
Tata Elxsi complements this with over three decades of expertise in media and telecom, delivering system integration, storefront experience, AI-driven analytics, and rapid deployment. By blending engineering excellence with cultural nuance, Tata Elxsi ensures operators can adapt global innovations to local markets while driving operational efficiencies.
Vijay Sajja, Founder and CEO of Evergent, said, “The digital entertainment landscape demands a fundamental shift in how operators approach customer relationships and service delivery. Our partnership with Tata Elxsi creates an unprecedented opportunity for PayTV and telecom operators to not just survive the digital transformation, but to lead it. The Subscription Hub empowers operators to become digital lifestyle leaders, driving immediate growth and long-term value.”
Ajay Kumar Meher, Global Practice Head – Media and New Media at Tata Elxsi, added, “Traditional operators are at a critical inflection point where they must evolve or risk becoming obsolete. Our collaboration with Evergent leverages three decades of telecom and media industry expertise to deliver a solution that not only addresses today’s challenges but positions operators for future growth. Subscription Hub’s storefront capability transforms how customers discover, purchase, and manage services, creating deeper engagement and significantly higher lifetime value.”
