Tata Power is set to launch a campaign that underlines its energy savings, capability to handle large scale projects and positive impact of using solar energy on the environment.
A campaign film features a bunch of kids who help spell out each of the attributes. In the first setting, a school girl describes her classmates. One of them is a math expert, one is a science expert and another is a drama expert, she explains, as each of them appear on screen demonstrating their ‘expertise’. She then introduces viewers to the ‘Solaroof Expert’, Tata Power.
The film cuts to a cricket field as an evocative soundtrack kicks in. A young girl bowling notes that the stadium is powered by the company and there is no chance of a ‘Bijli ka bill ka Googly’.
The scene transitions seamlessly from the scoreboard at the stadium to the airport using the device of an airline taking off. A young boy notes that check-ins have been made easy, and that solar roofs at such a huge airport too have been made very easy, thanks to the company.
Another smooth transition using a teddy bear leads us to a child visiting his grandmother at a hospital. His message is that like doctors care for our health Tata Solaroof cares for the health of the planet.
A voice over and visuals introduce Tata Solaroof as India’s No.1 solar rooftop company helping thousands of residences and companies halve their electricity bills. It ends with a number to call on and the promise of hassle-free installation.
The campaign is set to go live on October 3, 2023.
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