Mumbai : Tatasky has chosen swedish telecom gear maker Ericsson to launch the first commercial 4K video service in the subcontinent.
According to the contract, Ericsson will provide compression technology for 4K distribution using high resolution 1080P50 format, which will help boost TV viewing experience for Indian-based viewers subscribing to the 4K Tata Sky Video Service. Financial details of the contract weren’t specified.
“Superior technology, proven industry leadership and service excellence from Ericsson enables Tata Sky to offer a differentiated and future proofed digital experience to its subscribers,” Chris Houghton, Head of Ericsson’s Region India, said in a joint statement.
Tata Sky had launched its 4K set top box just ahead of the ongoing cricket World Cup in India.
With the launch of the Tata Sky 4K service, customers subscribing to this service can watch video up to four times the resolution of the standard high definition (HD) video currently available.
The gear maker says that it’s Compression technology HEVC (High Efficiency Video Codec) enables Tata Sky to achieve cost-effective and crucial bandwidth efficiencies while deploying new video services to meet ever increasing network and consumer demands.
With availability of more content for an ever increasing number of video-enabled devices, it is critical to maximize video delivery over available bandwidth and multiple networks.
Ericsson predicts that there will be 50 billion connected devices by 2020, and more than 15 billion of these are expected to be video enabled.
“As the discerning customers of today look towards the future of TV, we are pleased to extend our partnership with Ericsson to deliver next generation 4K ultra high definition technology to our customers in India,” Harit Nagpal, CEO, Tata Sky, said in a joint statement.
