Mumbai: In the spirit of Friendship Day, TATA Starbucks has launched a heartfelt new campaign film titled #FromFirstsToForever, celebrating the unspoken comfort and enduring bonds between friends. Rooted in Starbucks’ brand philosophy of meaningful human connections, the film pays tribute to friendships that grow stronger through life’s everyday moments—over countless shared cups of coffee.
“At Starbucks, we have always believed in the power of connections. Our stores are more than coffeehouses, they are spaces where stories unfold, friendships form, and bonds deepen. This film is our heartfelt tribute to all kinds of friendships, whether the freshly brewing ones or those that have stood the test of time. It celebrates the everyday rituals that bind us, and the warmth of always having someone to share that next cup with,” said Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks.
Capturing a slice-of-life moment, the #FromFirstsToForever film features friends reuniting at their familiar Starbucks store, reminiscing over birthdays, job milestones, late-night conversations, and shared laughter—all memories anchored in the comforting ritual of coffee. With visual storytelling that spans Gen Z regulars, office colleagues, and middle-aged companions, the film highlights how friendships—like coffee habits—evolve but remain constant in spirit.
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