TCL has launched a month-long campaign ‘Celebrate Greatness’ for Independence Day and Onam. The campaign is to drive sales of its premium 4K, QLED and Mini LED TV range in two phases.
Philip Xia, CEO, TCL India, said, “Independence Day and Onam are both significant occasions that celebrate the diversity and greatness of India. Our campaign talks about the greatness of the different aspects of India as a nation, thus localising the entire campaign and promoting the awareness about TCL’s technological capabilities at a global level that makes a perfect match for a viewer’s entertainment experience.”
The campaign intends to celebrate India’s cultural and geographical diversity by transitioning into different states and co-relating their popularities with the nation’s tricolour, informed an official statement. It will feature posts, statics and videos, celebrating the colours of India while also incorporating C645’s tagline ‘Vivid Color, Vigorous Life’, it added.
A ‘Celebrate Greatness Sale’ will be promoted through influencer collaborations targeted at demonstrating TCL’s design. A contest ‘Guess the great monument’ will be run on the brand’s social media handles. A visual including a blurred picture of the monument with just a section of the monument in full HD will be displayed and the audience will have to guess the name of the monument.
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