MUMBAI: TDI Infrastructure has officially launched its latest brand campaign, “The New New Delhi”. This initiative aims at redefining Kundli’s presence in the National Capital Region by giving it a unique, aspirational identity.
The campaign looks to reflect Kundli’s transformation into a modern, well-connected, self-sustained urban centre. Leveraging upcoming infrastructure developments such as the Urban Extension Road-II (UER II), improved accessibility, and a growing lifestyle ecosystem, the initiative shifts the narrative from Kundli being a peripheral area to a vibrant destination in its own right.
Rolled out across digital media platforms, the campaign is being amplified through collaborations with prominent lifestyle, real estate, and finance influencers. Through engaging digital storytelling, TDI Infrastructure seeks to showcase Kundli’s evolution: its infrastructure momentum, its emerging urban character, and the lifestyle it now offers as a destination in its own right.
Akshay Taneja, CEO, TDI Infrastructure, said, “Kundli is entering a new chapter in its growth story. ‘The New New Delhi’ is not about comparing it to the capital, but about defining its own space as a vibrant, future-ready urban hub. This is about celebrating Kundli’s individuality and showcasing the life, opportunities, and value it offers.”
Drawing from the campaign’s visual and narrative cues celebratory cityscapes, dynamic transitions, and aspirational imagery that look to breathe life into Kundli the campaign is crafted to shift perceptions and invite audiences to imagine Kundli not as an extension, but as its own destination with a soul, purpose, and distinct identity.
