Mumbai: PetFresh Kitchen, a freshly cooked pet food brand known for its real, human-grade meals for pets, has awarded its digital mandate to Team Pumpkin, a full-service digital marketing agency. The partnership will focus on accelerating the brand’s performance marketing and overall digital growth across the country.
Under the mandate, Team Pumpkin will lead end-to-end digital initiatives for PetFresh Kitchen, including performance-led campaigns, paid media planning, influencer strategy, audience segmentation, and conversion optimisation. The agency will also drive community-driven storytelling and data-backed marketing to boost brand awareness, engagement, and customer acquisition across priority platforms.
The collaboration aims to further solidify PetFresh Kitchen’s position as India’s most trusted freshly cooked pet food brand, catering to pet parents seeking healthy, preservative-free meals for their pets. The company, founded with a mission to elevate pet nutrition standards in India, offers freshly cooked, vet-approved meals made from real ingredients — with no kibble, preservatives, or artificial fillers. Each meal is prepared fresh daily and delivered directly to customers.
Speaking about the partnership, Daman Singh, Founder of PetFresh Kitchen, said, “At PetFresh, we’ve always believed that pets deserve food that’s made with the same love and quality as the meals we prepare for ourselves. Our collaboration with Team Pumpkin marks a significant step in spreading that belief across India. With their expertise in digital growth and performance marketing, we’re excited to reach more pet parents and help them make the switch to fresh, real food for their pets.”
Swati Nathani, Co-founder of Team Pumpkin, added, “PetFresh Kitchen is transforming how India’s pet parents think about nutrition, and we’re thrilled to be a part of their journey. Our focus will be on driving measurable growth while strengthening the emotional connection PetFresh shares with its community — through smart, creative, and data-driven marketing.”
Founded in 2012, Team Pumpkin specialises in delivering ROI-driven digital solutions for brands across sectors. With capabilities across performance marketing, content strategy, and brand storytelling, the agency continues to support businesses in achieving sustainable growth in a rapidly evolving digital environment. The PetFresh Kitchen account will be managed from Team Pumpkin’s Gurugram office.
