New Delhi: Techmagnate, a SEO-first Digital Marketing Agency, has been awarded the enterprise SEO mandate for Axis Max Life Insurance Limited (formerly known as Max Life Insurance Co. Limited) after a competitive multi-agency pitch.
As part of this collaboration, Techmagnate will be responsible for developing and executing a data-driven SEO strategy aimed at enhancing Axis Max Life Insurance’s organic visibility, driving traffic, and generating high-quality leads for its term insurance and savings products.
Sarvesh Bagla, CEO and Founder, Techmagnate, expressed his enthusiasm for the new mandate, “We are delighted to work with one of the foremost life insurance companies in India and embark on this journey. We are confident that our data-driven approach and expertise across the entire search landscape will help accelerate the company’s visibility in search results, driving organic traffic and generating quality leads. Winning this mandate exhibits our mutual commitment to innovation and growth in a digitally-forward era.”
Techmagnate’s approach will involve a comprehensive audit of Axis Max Life Insurance’s digital footprint, ensuring that its SEO strategies align with business objectives and consumer search behavior. The agency will work closely with the brand’s in-house marketing team to drive measurable growth.
Commenting on this association, Vaibhav Kumar, SVP & Head – Product Management and Ecommnerce at Axis Max Life Insurance Limited said, “We strive to continue as D2C leaders and significantly consolidate our market share. SEO being an important business aspect and with Techmagnate as our partner, we are hopeful to achieve this goal in months to come.”
Bagla further added, “Our goal is to establish synergy between our teams that will lead to innovative campaigns and measurable results.”
With an impressive track record in the BFSI (Banking, Financial Services & Insurance) industry, Techmagnate has successfully partnered with leading brands such as Bajaj Finserv, Kotak Mahindra Bank, Axis Securities, Aditya Birla Finance, Muthoot Fincorp, Pine Labs, PNB Housing Finance, and more.
