New Delhi: In celebration of the 11th National Handloom Day, Techugo, a leading digital transformation company, has partnered with the Textile Committee of the Ministry of Textiles, Government of India, to roll out a digital-first campaign spotlighting India’s rich handloom heritage. Centred around the theme “Asli Pehchaan, Handloom Mark”, the initiative urges consumers to look for the Handloom Mark — the official certification of authenticity for Indian handloom products, symbolising quality, tradition, and trust.
As part of the campaign, Techugo has produced three short web films designed to emotionally connect with audiences across generations. “Trending Bhi, Real Bhi” captures a lighthearted moment between two friends when a trendy kurta turns out to be certified handloom. “Maa Ki Nazar” depicts a mother ensuring her daughter’s first saree is perfect and authentic. “Purane Zamane Ki Baat” shows an elderly couple reminiscing about the charm of the old days through handloom pillow covers stamped with trust.
Arushi Kukreja, Senior Marketing Manager, Techugo, said, “This campaign is more than a celebration of Indian textiles, as it is a salute to the hands that weave our heritage. The Handloom Mark stands as a badge of honour for artisans and a symbol of trust for consumers. Through this digital initiative, we aimed to create not just visibility but a deep emotional connection across generations. We are truly thrilled to have played a vital role in bringing this vision to life and supporting the Textile Committee’s remarkable initiative to preserve and promote India’s rich handloom legacy.”
Targeted at young adults, homemakers, and senior citizens alike, the campaign reinforces that authentic handloom fits seamlessly into every stage of life — from stylish kurtas and sarees to timeless home décor. With a reach of over one million impressions, it is being streamed across YouTube, Instagram, Twitter, and Facebook.
