Tecno, a global smartphone company, has showcased Indian pioneers in its marketing campaign “Phantom Pioneers” and is honoring them with its new Phantom X2 Pro smartphone. This new device marks the brand’s entry into the premium smartphone segment in Indian market.
The “Stop at Nothing” philosophy, which represents inner strength and resilience, is consistent with the campaign’s focus on recognising exceptional people. The campaign features videos that tell the stories of pioneers, who have transformed from ordinary to inspirational.
In line with this campaign, Tecno and GQ hosted the “Pioneer Power Fest,” an event that brought together innovative thinkers from various fields.
Arijeet Talapatra, CEO, Tecno Mobile said, “Pioneer Power fest, the platform is extremely special for us as we present to you Phantom X2 Pro, a game-changer with innovation at its core. The idea is to deliver premium experiences to an increasing number of users whose smartphones serve as their primary gadgets for taking professional photographs on the go.”
The Next Phantom Pioneer programme is looking for stories of Indians who never give up in response to the idea of Tecno India’s spirit of “Paying Tribute to Pioneers.” Those who wish to stand out as a brand pioneer can register themselves on the microsite and may submit their information and pioneer slogan. The entry with the most likes advances to the next round. The winner of this campaign will get an opportunity to become the face of the next Phantom X series.
