Clove Dental, India’s dental chain, has officially launched their ground-breaking campaign, ‘Teeth have feelings too,’ unravelling the whimsical world of teeth with an uproarious and cheeky spin.
Imagine a realm where teeth don’t have flamboyant costumes, strutting about in an all-pink set that represents the vivacious world of gums. This innovative campaign introduces human characters embodying teeth, shedding light on the clandestine drama unfolding behind the scenes due to the smallest oral neglect.
In a dental landscape saturated with functional communication, Clove Dental’s ‘Teeth have feelings too’ campaign takes a daring leap to provoke conversations about the unforeseen repercussions of poor oral health. The campaign seamlessly blends a distinctive spin, whimsical humor, and striking design to captivate audiences and defy the conventional norms of dental care advertising.
Renuka Dudeja, Head of Brand, at Clove Dental, expressed their enthusiasm, stating, “Clove Dental is already a household name, and to elevate our communication, we had to break free from the norm. Shifting away from purely technical messaging, adopting a quirky spin was the perfect way to stir conversation – and it seems our instincts were spot on!”
Samir Datar, Chief Strategy Officer of Crayons Advertising, the brains behind the campaign, emphasized the need to stand out in a crowded market. “In a sea of fear-inducing messages, bland offers, and generic smiles, we aimed to rise above the noise while staying rooted in the realities of dental care. This campaign presented a unique opportunity for us to do something exceptional, and we’re proud of the results it has delivered.”
“Teeth are akin to people. They harbour strong emotions and passionately communicate when neglected. What better way to accentuate these sentiments than by personifying them?” added Manoj Jacob, Executive Creative Director at Crayons.
The ‘Teeth have feelings too’ campaign is currently making waves across print, out-of-home, and digital platforms, with plans for further expansions to captivate and engage audiences on an even grander scale. Brace yourselves as Clove Dental invites everyone to dive into the vibrant and animated world where teeth take centre stage, proving that indeed, teeth have feelings too!
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