Mumbai: Tesco, in collaboration with BBH, brought its latest brand platform to life with a large-scale experiential activation at King’s Cross Station, featuring a 5,000-tulip billboard installation.
Timed around Mother’s Day, the 2.5m by 8m installation carried the message “Need Anything From Tesco?” and invited commuters to pick up complimentary bouquets to gift to mother figures in their lives. The activation was live from 10 am to 5 pm, with Tesco brand ambassadors assisting visitors in selecting and wrapping flowers for their journeys home.
The initiative spotlighted Tesco’s Mother’s Day tulip offering, available in stores at a promotional price for Clubcard members, positioning it as an accessible and thoughtful gifting option for the occasion.
The campaign builds on Tesco’s newly launched brand platform, developed with BBH, which reinterprets its long-standing slogan “Every Little Helps.” By transforming the everyday phrase “Need anything from Tesco?” into a broader, nationwide invitation, the platform aims to create a more conversational and relatable brand presence.
Through this activation, Tesco reinforces its positioning as a brand that supports customers not only with everyday essentials but also with meaningful gestures that enhance special moments.
Credits:
Campaign title: Mother’s Day
Client: Tesco
Client name: Becky Brock, Murray Bisschop, Alicia Southgate, and Heather Mussett
Advertising agency: BBH London
Executive Creative Director: Felipe Guimaraes
Strategy team: Saskia Jones and Phoebe Fielding
Account Management team: James Rice, Tori Meadows, Kya Boon-Cohen and Seth Guy-Knapp
ACDs: Camila Gurgel and Ieva Paulina
Creative team: Matt Chong, and Simon Finn
Head of Experience Production: Susan Liu
Experience Producer: Tash Allen
Design team: Miriam Menendez and Keiti Collins
Design resource: Rachel Castillo
Artwork: Nigel Pullen
Studio: Jon Ralf and Toni Polain
Production: CreateLDN
Timelapse/ Photography:
Content producer: Ted MacDonnell, Taylor Guedes
