New Delhi: In a groundbreaking move for Indian esports, NODWIN Gaming, South Asia’s leading gaming and esports company, has partnered with electric vehicle giant Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. The collaboration marks Tesla’s first-ever association with an Indian esports tournament, reflecting the rising commercial and cultural relevance of competitive gaming in India.
The BGMS Season 4 Grand Finals, scheduled from September 12 to 14, will see the top 16 esports teams battle it out in an electrifying LAN event. At the venue, fans will get an exclusive chance to witness Tesla’s redesigned Model Y—one of the world’s best-selling EVs—up close. The vehicle will also be part of a Tesla Light Show, a signature global spectacle that adds a tech-powered visual flourish to the finals’ opening.
The timing of this collaboration is significant. Tesla recently established its presence in India by opening experience centers in Mumbai’s BKC and Delhi’s Worldmark Aerocity, signaling its interest in deeper engagement with Indian consumers. Esports, especially among Gen Z and millennials, offers Tesla a direct channel to connect with this digitally native, tech-forward audience.
NODWIN Gaming and Tesla both embody a shared vision of innovation, disruption, and leadership in technology. Tesla’s seamless integration of gaming and entertainment within its vehicles aligns naturally with the dynamic and fast-growing esports ecosystem in India.
“At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together,” said Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming.
According to the FICCI-EY Media and Entertainment Industry Report 2025, brand participation in Indian esports is projected to increase from 68 in 2024 to 75 in 2025, supported by the rise of new gaming titles, larger tournaments, and deepening fan engagement. BGMS Season 4 reflects this momentum, attracting an impressive lineup of brand partners.
Key sponsors include OnePlus as Title Sponsor and Official Smartphone Partner, Android as Co-Title Sponsor, and TVS Motor Company, now in its third year of association. Other participating brands include Red Bull, Duolingo English Test, Swiggy, and Bisleri, demonstrating the category’s ability to draw marquee global and Indian brands alike.
The BGMS Season 4 Grand Finals will be broadcast live from 5 PM to 8 PM IST on Star Sports Khel and JioHotstar, reaching millions of viewers and reinforcing esports as a powerful entertainment format in India.
