Chennai: Thamarai Info Media is one of the leading start-up media house in Chennai, started as a response to a report by an International agency naming Indian News and media sector the ‘most corrupt’ and misleading in the world. The channel having a presence in YouTube, mobile app and a full-fledged website has a good kick-start of more than 40 thousand subscribers in the first phase and is planning to target news content that will attract the Tamilians living outside Tamil Nadu and India along with Tamil-origins outside India.
Speaking to MediaNews4U, Suriyanarayanan Ramadoss, Director, Thamarai InfoMedia says, “We focus on getting the message across to people instantly about all current socio-political scenario, through exclusive interviews with the experts, top politicians and the subject matter experts. We are making the audience aware, and telling them the truth loud and clear, without compromising on the values. “
According to him, the channel provides content without any form of discrimination so that people of all ages can see our channel as the voice of truth. “Our strength is the trust that our audience have on us. We provide our programs for all the spectators regardless of the age, socio and economic factors. However, we find our response is high from the young age group of 25 years and above.”, he says further adding that the channel is open for collaboration with brands which are targetting the Gen-Y and Gen-Z audience. Thamarai TV, not just politics, also focusses on aspects like culture, relegion, ancient Indian history, entrepreneurship and unsung heros.
“As an effort towards innovating during the polls, we attempted going live during the verdict day of Bihar polls. We had touched 84 Thousand views and we do not want to compromise on the quality of content.”, Suriyanarayanan says that his aim is furthering the revenues through collaboration with brands.
“We had recently partnered and collaborated with a not-for-profit organization for fund-raising. We are happy with the response received from our audience. This makes us think of exploring new ways of advertising beyond traditional banners and pre-loading content”, he said further adding that the channel had also partnered with many event organizers, Carnatic concerts as media partners. Since we are planning to bring our cost affordable and new-age digital avenues are opening up, we encourage retail/regional brands to expand throughout.
Speaking on the value-aspect of the channel, Suriyanarayanan says, the channel has Board of Directors having vast expertise in public contact which helps them stay relevant to the current affairs.
Speaking on the plans forward, he says, “Our next move is with a strong strategic plan to host live shows. Having completed the tests for this, we are planning shows to appeal to all age groups. We will engage our audience for maximum time viewership on daily basis. Further to telecast our TV for both Nationally and for all the Tamilians living abroad with varieties of programme with news and entertainment suitably fit for them too.”
The channel is keen on collaborating with Tamilians living overseas to be a part of the nation-building and he says that the spending power of Tamilians living abroad is very high resulting in a better market for brands focussing on Tamil Nadu.