Saturday, April 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

The 1 App and Wunderman Thompson Thailand achieve +95% growth in downloads during campaign launch

by MN4U Bureau
February 15, 2022
in Featured, International
Reading Time: 2 mins read
A A
The 1 App and Wunderman Thompson Thailand achieve +95% growth in downloads during campaign launch
Share Share ShareShare

Wunderman Thompson Thailand created “The Internship Day” campaign video which breaks down the three key benefits of The 1 App for the different consumer’s needs: the best deals for consumers who want to choose how to utilize their benefits, convenience for those who like flexibility, and personalized benefits for every unique member to encourage those who are still using family members’ accounts to switch to their own.

The 1 is Thailand’s leading digital lifestyle and loyalty platform where its member’s earned points can be easily redeemed with a wide breadth of privileges. Previously only available through The 1 Card, the program is now also available through The 1 App which makes it a breeze for its members to check, redeem and claim its rewards.

Despite having 19 million members nationwide, only 2 million of its members are highly active in redeeming their privileges. The majority of its members are unaware of the huge loss of exclusive privileges they are missing out on the new app. Our challenge was to introduce The 1 App and more importantly, to educate and encourage its members to make full use of this app.

“An interesting data from The 1 revealed that over 19 million members had their points and privileges expire, with over 15 million privileges worth 200 million Thai Baht! This means there are about 80% of members lose their privileges every year without knowing it. The brand challenge is for us to communicate The 1 App’s key benefits, build more app engagement, and establish The 1 App branding,” said Wunderman Thompson’s Client Service Director, Nutthapong Wannakovit.

With so much that is lost yet can be easily found, an entertaining spot was created that centers the story around a fictionalized “Lost and Found Department”. This Lost and Found department represents The1 App where its mission and purpose is told through an innocent, young intern’s tasks to hunt down its members, educate and convince them to use the privileges.

Park Wannasiri
Park Wannasiri

Wunderman Thompson’s Chief Creative Officer, Park Wannasiri said “We had to share the benefits of The 1 App in an interesting way, avoiding too many technical jargons, hard selling and make the spot relatable and highly entertaining. That’s why we created the Lost & Found department concept which represents The 1 App, which goes all out to protect its member’s privileges. “The Internship Day” spot is an entertaining storyline that fused its key product messages to differentiate The 1 branding and truly connect the brand with customers.”

The campaign was launched on Youtube and Facebook, and went viral in a short time. A 15-second TVC was also launched. The campaign video was also adapted into multiple formats to support different social media platforms. It was highly successful in driving awareness of The 1 app with great reactions from card members both old and new. Application download for The 1 App rose+95% growth during campaign launch. Its monthly active users also jumped to 41% after the campaign was launched.

CREDITS

Managing Director: Kawin Tangudtaisak

Head of Marketing:  Hansa Wongsiripitack

Head of Branding and Communications: Muananon Poonsripatana

Agency Credits: Wunderman Thompson Thailand

Chief Creative Officer: Park Wannasiri

Creative Director: Danai Apiwatmongkol

Art Director: Panupong Putong

Copywriter:  Supalerk Silarangsri Nonthapat Cholavit

Managing Partner: Supannapa Traitonwong

Client Service Director: Nutthapong Wannakovit

Group Account Director:  Kasidit Khantee

Account Manager:  Kewalee Charoenjit

Account Executive: Supitcha Ploenchit

Senior Strategic Planner:  Pichamon Karnchanaphoosakit

Strategic Planner:  Siwakorn Seetaraso

Project Manager:  Kanokwan Kaewkern

Producer: Supatra Assawateppitak

Tags: Park WannasiriThe Internship DayWunderman Thompson Thailand

RECENT POSTS

Impassioned: Chaos in concert – Jayakrishnan S
Exclusive

Impassioned: Chaos in concert – Jayakrishnan S

by Neethu Mohan
April 1, 2023
0

It was the early 2000s. Jayakrishnan S was yet another engineering student, one with no roots in music. He was...

Read more
ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections
Featured

ABP News turns 20

by MN4U Bureau
March 31, 2023
0

ABP News, an Indian Hindi-language free-to-air television news channel owned by ABP Group, completes 20 years of operations. Expressing gratitude...

Read more
Fevicol leverages human OOH to showcase its ultimate strength
Campaigns

Fevicol leverages human OOH to showcase its ultimate strength

by MN4U Bureau
March 31, 2023
0

Fevicol comes up with a quirky solution to tackle India's age-old problem of finding a place to sit at crowded...

Read more
Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Read more
MTR Foods reminds people to share joy of eating idlis
Campaigns

MTR Foods reminds people to share joy of eating idlis

by MN4U Bureau
March 31, 2023
0

MTR Foods, a packaged foods company, commemorated World Idli Day by partnering with comedian and Instagram influencer Danish Sait, along...

Read more
No reason is good enough to continue smoking, says 2baconil
Campaigns

No reason is good enough to continue smoking, says 2baconil

by MN4U Bureau
March 31, 2023
0

Rusan Pharma, a pharmaceutical company, has launched #NoReasonIsGoodEnough campaign to promote tobacco de-addiction with the brand ‘2baconil’. Through this campaign, Rusan...

Read more

LATEST NEWS

ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections

ABP News turns 20

March 31, 2023
Fevicol leverages human OOH to showcase its ultimate strength

Fevicol leverages human OOH to showcase its ultimate strength

March 31, 2023

ANALYSIS

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
Analysis

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report

by MN4U Bureau
March 30, 2023
0

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

PEOPLE

Noise appoints Gaurav Mehta as CMO
Featured

Noise appoints Gaurav Mehta as CMO

by MN4U Bureau
March 31, 2023
0

Noise, a connected lifestyle tech brand, has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify...

Ashish Khanna named CEO, Dentsu Global Services

Ashish Khanna named CEO, Dentsu Global Services

March 29, 2023

MARKETING

Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Subscribe to Newsletters

ADVERTISING

Media Mantra bags PR mandate for Uplers
Advertising

Media Mantra bags PR mandate for Uplers

by MN4U Bureau
March 31, 2023
0

Media Mantra, an independent Public Relations and integrated communications firm, has been awarded the PR mandate for Uplers, a technology...

Schbang bags social media mandate for ShareChat and Moj

Schbang bags social media mandate for ShareChat and Moj

March 31, 2023
Leo Burnett India

Leo Burnett India bags two Grand Prix at Spikes Asia 2023

March 30, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist