Mumbai: The Advertising Club has unveiled its much-anticipated campaign for the ABBY Awards Powered by One Show 2025, blending the glamour of Bollywood with the ingenuity of the advertising world. Designed to spotlight India’s creative excellence on a global stage, the campaign is a powerful homage to the country’s cinematic heritage while reinforcing the ABBY Awards’ commitment to world-class standards.
The visually striking and culturally resonant campaign draws inspiration from iconic Bollywood dialogues — reimagined to reflect the storytelling brilliance and innovation that define the advertising industry today. With a compelling mix of nostalgia and contemporary flair, it seeks to inspire advertisers, marketers, and creators to push boundaries and celebrate ideas that transcend mediums.
The ABBY Awards’ strategic alliance with The One Show, one of the world’s most prestigious advertising honors, continues to elevate Indian talent to global acclaim. This collaboration ensures that the awards maintain rigorous evaluation standards while offering Indian creatives a platform to be recognized internationally.
Alok Lall, Executive Director, McCann World Group India, commented, “The ABBY Awards have always been a symbol of creative distinction. With this campaign, we are amplifying the spirit of innovation by weaving in the cultural fabric of Bollywood — a language every Indian speaks. Our partnership with The One Show takes this vision global, ensuring our winners are recognized not just nationally but worldwide.”
More than a promotional effort, the campaign is a vibrant celebration of creativity, cultural identity, and the universal power of storytelling. It reiterates The Ad Club’s ongoing mission to recognize and champion groundbreaking work, cementing the ABBY Awards as a cornerstone of excellence in both Indian and global advertising.
