Mumbai: The Advertising Club is all set to host the 24th edition of the prestigious Effie India Awards on Friday, January 24, 2025, at 6:30 p.m. The gala event, which has become a calendar highlight for the Indian Advertising and Marketing industry, will take place amidst great anticipation and fanfare.
The Effie Awards, known globally for championing marketing effectiveness, recognize campaigns that deliver measurable results in building brands through impactful advertising. This year, the Ad Club received a record-breaking 1,152 entries from 75 agencies, with the judging process involving 486 jury members, including 254 marketing professionals. The second round of judging was held in person across Mumbai, Delhi, and Bangalore. The event will be followed by Cocktails & Dinner.
Talking about the significance of the Effie Awards, Rana Barua, President of The Advertising Club & Group CEO, Havas India, Southeast & North Asia, said, “The Effie Awards are a celebration of marketing brilliance, where effectiveness meets innovation, and efficiency thrives through collaboration. Effie India stands as a beacon of excellence, recognizing campaigns that go beyond expectations, forge new standards, and exemplify the true spirit of partnerships that drive impactful and transformative business success. I look forward to this year’s winning campaigns.”
Mitrajit Bhattacharya, Chairperson of Effie India Awards & Founder and President, The Horologists, expressed his excitement for the event, saying, “It gives me great joy to host the 24th Effie India Awards Gala on the 24th of January. Celebrating the best work of the year with the people who create them is a huge high for all of us at the Effie India committee and The Advertising Club. A big thank you to 486 judges who judged a record-breaking (for a 12-month assessment period) of 1,152 entries over three rounds of online and physical judging. In the round 2 judging that was physically held, we introduced jury chair for each session of judging, which was hugely appreciated. I also thank each participating agency and client for their support.”
Co-Chairperson of the Effie India Awards, Pradeep Dwivedi, Group CEO of Eros Media World, added, “It’s an honour to serve as the co-chairperson for Effie Awards India. This platform celebrates the power of creative thinking and measurable impact, which are the cornerstones of successful marketing. I look forward to collaborating with industry leaders to recognise and reward the campaigns that truly drive results and set benchmarks for excellence. I would also like to thank Effie Global for their steadfast support through the jury & award process.”
The Effie India Awards have been pivotal in transforming the concept of advertising awards by focusing on results and effectiveness. This year’s event promises to showcase campaigns that have set benchmarks in the industry while celebrating the collaborations between agencies and brands.
