Day to honor all dogs and encourage adoption. The day is a reminder that each of them deserves to be adopted and find a forever family.
The brands celebrated International Dog Day with video campaigns and social media posts to engage with dog lovers.
Dogs are regarded as man’s best friend and every year August 26 is observed as International Dog Day to honor all dogs and encourage adoption. The day is a reminder that each one of them deserves to be adopted and to find a forever family.
The brands celebrated International Dog Day with video campaigns and social media posts to engage with dog lovers.
Supertails.com
Supertails.com, a platform that provides trustworthy veterinary care and a one-stop solution for pet food and supplies, has come up with a video campaign for 26th Aug 2021, International Dog Day. The campaign celebrates the little joys of dog parenthood and the unique language we develop with our pets when we bring them into our lives. The campaign leaves the viewers with the message that no matter where we come from, our pets don’t see us differently. No matter what language we may speak with our dog, all they understand and comprehend is the language of love. “Aaja”, “Vaa”, and “Come” would all mean the same to a dog who’s being called with love. And this is beautiful and probably the least talked about leveler in a country as diverse as ours.
Talking about the campaign, Varun Sadana, Co-Founder of Supertails said, “In the last 2 months, we’ve conducted over 2000 online vet consultations and interacted with over 5000 pet parents from across the country. This language diversity was one of the most beautiful insights we got from our interactions. The campaign highlights the diversified culture of India, and how pets bring it all together. Where else will you find a Golden Retriever who responds to Gujarati in one part of the country, and to Kannada in another?”
#OurStreetTheirHome
With an objective to change perceptions around dogs and strays in particular, A Petter Life and Brand Sentry have come together to launch a year-long campaign under the title #OurStreetsTheirHome.To launch the campaign, Brand Sentry created an overwhelming and heart-wrenching video, that shares the perspectives and day-to-day struggles of many street dogs. The video aptly depicts that all these innocent beings crave is love and affection. The plot centers around the vision that these animals do not wish to be hurt or hated, highlighting the importance of allowing them to co-exist with humanity under this one sky. The animals living on the streets are often victims to gruesome and intentional acts of violence that lead to poor quality of life, and this campaign aims to change exactly that.
Sharing her thoughts about the drive, Anjali Kalachand, Co-founder, A Petter Life said, “The campaign is very close to my heart aims to give these unheard animals a voice. While we do have a fair share of animal lovers in the country, yet there is a shift in perception that needs to be happen to ensure the safety of animals, especially the ones on the street. Our streets are unfortunately often ill-treated or looked down upon. The crux of the campaign is to educate people that animals intend no harm or do not represent a threat to anyone. All they need is a community in which both, man and animals can live in harmony.”
https://www.instagram.com/tv/CS3ro0GIznZ/?utm_medium=copy_link
Pedigree
The Petfoods brand Pedigree celebrated International Dog Day with #PawfectPromises on their social media handles.
https://www.instagram.com/p/CS_RET_M1RC/?utm_medium=copy_link
Heads up for Tails
The pet care brand Heads up for Tails celebrated International Dog Day by revisiting the brand’s promises to the consumers.
https://www.instagram.com/p/CTB8qMUBfNK/?utm_medium=copy_link
