Mumbai: The Q, India’s youngest Hindi GEC with multi-platform presence, kickstarts 2022 on a high note with the launch of its new and first original for the year, ‘Hasi Ka HAHAkaar’. With Gaurav Gera as host, Hasi Ka HAHAkaar is a scripted reality comedy series that will also witness popular comedy influencers and artists as guests. Promising to take its viewers on a laughter-fuelled rollercoaster ride, Hasi Ka HAHAkaar is a continuation of The Q’s attempt to keep its viewers entertained by bringing to television the best from the digital ecosystem and showcasing content in an innovative, fresh and out of the box format. ‘Hasi Ka HAHAkaar’ will premiere on Saturday, 22nd January 2022 at 7:30pm and will subsequently air on every Sat – Sun at 7:30pm followed by 10:00pm.
Hasi Ka HAHAkaar will give viewers and Gaurav Gera fans an opportunity to witness him in a Hatke avatar in each episode along with his Man-Friday and co-actor Sandesh Nayak playing the character of Khurram Bhopali. The show will give popular comedy entertainers and influencers from the digital world an opportunity to be on television alongside Gaurav Gera thus bolstering the overall comedy quotient. Each episode will have a special segment where comedians Kettan Singh, Ankita Srivastav, Ishtiyak Khan and Mubeen Saudagar will join Gaurav Gera at his place where in they will be seen in gags along with Gaurav, and will take on different avatars in each episode. They will also be seen engaging with content from emerging comedy influencers on-air, thus bringing the brand’s DNA of providing a platform for best Digital Talent on National Television to life. The launch of Hasi ka HAHAkaar further reinforces The Q’s vision to become India’s one stop destination for Hindi Entertainment across platforms.
Speaking on the launch of Hasi Ka HAHAkaar, Tanya Shukla, Programming Head at The Q said, “Given the external environment and the volatile times we are living in, the comedy genre has naturally cemented its position in the minds of viewers. Hasi Ka HAHAkaar is India’s first large scale influencer-led comedy show on television. It is conceptualised upon The Q’s Zara Hatke proposition. The concept is fresh, and innovative and that brings together talented individuals with great comedy timing. Viewers will get to witness Gaurav Gera in some of his most popular digital avatars including Chutki, Shopkeeper, Biddu Uncle among others. We are sure that show is sure to strike a chord with viewers making them return for more. We look forward to creating, curating and investing to bring more such content that connects and resonates with our loyal viewer base while attracting new viewers to The Q.”
Watch the Premiere of ‘Hasi Ka HAHAkaar’ on Saturday, 22nd January, 2022 only on The Q.
