Mumbai: Deal Desk introduces advanced transparency and real-time insights into deal performance, quality, and pacing. This helps advertisers and publishers not only troubleshoot underperforming deals but also explore premium open internet alternatives through marketplaces like Sellers and Publishers 500 Plus.
“The Trade Desk is committed to improving the supply chain for digital advertising on the open internet, and improving deal performance is a vital element of this work,” said Will Doherty, SVP, Inventory Development, The Trade Desk. “Deals have not kept pace with advances in AI and transparency that savvy media buyers and sellers have come to expect. Deal Desk represents a long overdue innovation for our industry and will help advance the strategic relationships between advertisers and their premium publisher partners.”
Key Features of Deal Desk:
- Deal Quality Scores: Advertisers can now evaluate the health and value of deals, identifying when a deal delivers unique benefits—or when better value exists in the open market.
- Publisher Deal Tools: Publishers can now propose deals using APIs or UI tools that incorporate rich metadata and receive actionable insights to enhance inventory value.
- Automated Activation & Prioritization: Reduces manual troubleshooting and enables a more strategic focus on campaign optimizations.
- Expansion & Cancellation Features: Built-in tools allow mutual accountability and flexibility when original deal terms can’t be met.
Deal Desk aims to fix the industry-wide issue where digital advertising deals lack transparency and often underperform due to limited visibility into impression quality and pacing.
Notably, Disney is among the first publishers to adopt Deal Desk for their private marketplace deals.
“As more buyers shift toward biddable activation, we’re focused on ensuring they have the tools, access, and flexibility they need to drive results,” said Jamie Power, SVP of Addressable Sales, Disney. “We continue to put our advertisers first, and our relationship with The Trade Desk reflects our commitment to meeting advertisers where they are and evolving how we transact to deliver greater efficiency and performance.”
Deal Desk is set to enter beta testing in Q3 2025, promising a new era of accountability, automation, and performance transparency in digital media transactions.
