Mumbai: Walkers & Co, in collaboration with Film Companion has announcef the launch of The Walkers Project. This is a purpose-driven initiative aimed at enabling two Indian filmmakers. By spotlighting talent that embodies the spirit of progress and inclusion, this programme the two companies explain is committed to fostering a culture of storytelling and creative excellence.
“Our goal with The Walkers Project is to empower emerging filmmakers to tell stories that inspire people to keep walking and push boundaries for a more inclusive and progressive society, while enabling diverse voices from India. We believe in the power of cinema to drive conversations, challenge norms, and shape the future, and this programme is one step in our commitment to supporting the next generation of exceptional storytellers” said Diageo India CMO Ruchira Jaitly.
The Walkers Project involved a selection process involving film critics, curators, and industry experts, led by film critic and founder, Film Companion Anupama Chopra and Deepti DCunha. This led to Ambiecka Pandit and Akshay Parvatkar emerging as the Walkers, chosen for their voices, conviction, and potential to create impactful cinema. The selection process was followed by mentoring sessions and workshops, preparing the filmmakers for the Cannes Film Festival 2024.
The mentoring sessions were led by Oscar-winning producer Guneet Monga, along with Anu Rangachari, Jerome Paillard and Christian Jeune from the Cannes Film Festival. The aim of the program is to provide exposure and networking opportunities to the young filmmakers. Upon returning from the film festival, the young filmmakers will also be making a fictional film each on the theme of ‘Keep Walking’.
“I am thrilled to be part of The Walkers Project and work closely with Ambiecka and Akshay. This programme is about more than just attending Cannes or creating short films; it’s about empowering filmmakers to amplify their voices, advocate for change, and shape the future of cinema” said Monga.
Chopra said, “One of my big joys is enabling new filmmakers. With this partnership between Film Companion and Walkers & Co., I hope we can empower the two selected filmmakers to tell stories that matter. I am really excited to see the films Ambiecka and Akshay make under this programme and how they use their learnings from the Cannes Film Festival to ‘Keep Walking’ and to bring to life films that inspire progress.”
Ambiecka Pandit is an independent writer-director. Akshay Parvatkar meanwhile is a scriptwriter/director.
Parvatkar said, “The Walkers Project promises to give me the chance to bring my stories to life on a bigger stage. I’ve always hoped to tell stories that I feel need to be heard, and through this once in a lifetime opportunity, I wish to collaborate with visionaries who have the power to reach a larger audience. I’m grateful for the mentors’ belief in my vision and for the opportunity to Keep Walking towards my dreams and try to inspire change one step at a time.”
Pandit said, “The Walkers Project is an incredible opportunity to partake in a cause much larger than oneself. To be able to participate and contribute with my film to an initiative I feel strongly about is prize enough, but the project also gifts us the opportunity to Keep Walking and experience the largest film festival in the world. Cannes is the Mecca of film festivals, and being able to witness it firsthand will definitely be a defining experience for a young filmmaker like me. It will help see the best of art and commerce come together and understand deeper how the ecosystem of world cinema works. An ecosystem I wish to belong to.”
The Walkers Project embodies the collective efforts of Walkers & Co, Film Companion, industry experts, and the selected filmmakers to champion talent, drive progress, and bring meaningful stories to audiences worldwide. In its truest sense, it is the coming together of collaboration and co-creation for enabling the community.
