New Delhi: Thermocool Home Appliances has rolled out a high-impact digital campaign during Navratri, leveraging high-footfall transit media across key railway stations and the Delhi-Katra Vande Bharat Express.
The nine-day campaign is being showcased across prominent railway hubs including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, as well as onboard digital screens and infotainment systems within the Vande Bharat train. The initiative is designed to maximise reach by tapping into daily commuter traffic and long-distance travellers.
Positioned as more than a traditional advertising push, the campaign adopts a thematic storytelling approach, with each day dedicated to one of the nine forms of Goddess Durga. Through engaging digital content, Thermocool aims to educate audiences about the cultural and spiritual significance of each day of Navratri, blending devotion with informative storytelling.
The campaign is prominently displayed across station concourses, railway platforms and outdoor digital screens, ensuring repeated visibility and engagement at key mobility touchpoints.
Speaking on the initiative, Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances, said, “This campaign is an effort to go beyond just visibility and create something more meaningful. While people celebrate Navratri in a very devoted and fervent manner, not everyone is aware of the importance and story of each of these nine days of Navratri. Through this initiative, we want to spread awareness among people in a simple and engaging manner. By doing so at railway stations and trains, we can reach a large number of people during their daily routine and celebrate our culture at the same time.”
By combining cultural storytelling with high-reach transit media, Thermocool aims to build deeper emotional connections with consumers while reinforcing its brand presence in high-frequency public spaces.
The initiative underscores the brand’s broader strategy of going beyond conventional advertising to create culturally relevant, educational and engaging consumer experiences, celebrating India’s rich heritage through modern, digital-first formats.
