MUMBAI: Third Wave Coffee (TWC), India’s beloved coffee-first QSR brand, has announced its official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for T20 League 2025, scheduled to begin on 22 March. This collaboration celebrates two homegrown companies that embody the spirit of Bengaluru — where BrewBold meets PlayBold. The aim is to be a celebration of the shared love for cricket and coffee.
All through the season, fans can expect to see this synergy come alive — from RCB x TWC merchandise drops to discovering hidden golden tickets in select purchases, offering fans a chance to win match-day experiences. On match days, Third Wave Coffee’s signature brews will fuel fans at RCB’s home stadium, turning every sip into part of the celebration.
Third Wave Coffee cafés will transform into fan zones, screening live matches, hosting giveaways, and building immersive experiences that will look to make every RCB match a community event.
Rajat Luthra, CEO, Third Wave Coffee, said, “Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”
Off the field there will be a dedicated Third Wave Coffee pop-up café set up inside the RCB team room, serving handcrafted brews to players as they gear up for the game.
Rajesh V Menon, COO, Royal Challengers Bengaluru, said, “At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”
