Greenlam Industries Ltd has launched a brand film for Diwali shining a light on ‘inner beauty’. The film has been conceptualised and directed by The Titus Upputuru Company and encapsulates that when beauty exists on the inside, it will show on the outside too.
The father of a young boy gifts him a soft toy, a dog, that the boy really cherishes. Walking along the way, he sees a woman selling clay lamps with her little daughter sitting beside her, crying. Seeing this, the young boy quietly leaves his new soft toy next to the girl, bring a smile to both their faces.
Parul Mittal, Director, Greenlam Industries, said, “At Greenlam, we are constantly improving our services to offer the best surfacing solutions while being committed to providing elegant, beautiful spaces for every aesthetic and mood. We truly believe that when beauty lies on the inside, it cannot be contained from shining on the outside too, and that holds true for not just people but spaces as well. Through this film, we want to convey the message that Greenlam aims to beautify the inside of one’s spaces, both residential and commercial, so that they are beautiful both on the inside and outside.”
Titus Upputuru, Founder, The Titus Upputuru Company, said, “During Diwali, there is so much emphasis on the exterior. How we look, how our houses look, how the buildings and the shops look. People dress up themselves and try to make everything look beautiful. When we looked at Greenlam, the brand has been beautifying the interiors for years now. That’s when we decided to look inwards. We turned the spotlight on our hearts. If we are beautiful on the inside, it manifests on the outside. The film celebrates this powerful insight through a heart-rending story of a little boy and his favourite toy. It was wonderful to work with the children and bring about the emotion of giving, as it is more blessed to give than to receive.”
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