Mumbai: On the ocassion of Holi, Crocs, a global footwear brand has unveiled its thematic campaign for Holi in India. Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embraces the spirit of #ComeAsYouAre, celebrating individuality and self-expression, combined with the collective jubilation of Holi – a festival that it said epitomises hues of togetherness and joy. Crocs said that with its Classic Clog and Jibbitz charms, becomes the canvas for this expression, embodying the very spirit of the festival.
Conceptualised and produced by Supari Studios, the campaign film features Vedang and Rasha in a spirited celebration. From excitement to spontaneous dance-offs, the film looks to highlight the functionality and style of Crocs as the perfect accessory for a festival like Holi. Amidst a joyous montage of thandai, jalebis, and festive revelry, the video concludes with Crocs adorned in Holi colours, symbolising the aftermath, as Rasha, Vedang, and their friends relax. Crocs inaugural Indian Holi campaign looks to underline the continuous brand effort to grow its cultural relevance in the country.
Going live on 15 March 2024, the Crocs Holi campaign will be available across social, digital, Retail and e-comm channels.
Sumit Dhingra, Vice President and General Manager, India, Middle East and Africa, Crocs, said, “We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being deeply cherished by Indians, embodies the values of color, vibrancy, and togetherness, perfectly aligning with Crocs’ ethos. Our campaign, with Vedang Raina and Rasha Thadani, is an integral part of creating a connection to our consumers in India and we sincerely hope it strikes a chord with those who believe in self-expression and painting their own canvases with joy.”
Thadani said, “Holi has always been close to my heart for many reasons and the memories associated with it are always joyful. Being on set for this video has been both a personal and professional joy. Vedang and I had an absolute blast and it felt like I had gone back to my childhood, especially with the Jibbitz, it felt like I was a 5-year-old in candyland. I am elated that the campaign is finally out for audiences to see, and I hope it reaches the hearts and minds.”
Raina said, “Shooting the campaign was an absolute delight and brought in a strong sense of nostalgia for both Rasha and me. I think what’s so special about it is both Holi and Crocs are harmonious in the values of celebration, togetherness and liveliness. The ideologies go hand in glove with each other and I hope the fun we had on set, translates into happiness for the viewers.”
“This campaign is a celebration of friendship, fun, and festive spirit, highlighting not only the joy of Holi but also the remarkable functionality, durability, and style of Crocs. We’re thrilled to have collaborated with Crocs to unveil a thematic campaign championing self-expression and togetherness, and offering a bold style statement for the festive season” said Mitali Sharma, VP-Content Production, Supari Studios.
