Mumbai: Thomas Cook (India) Limited, an omnichannel travel services company, has announced the launch of its Marathi Special Holidays portfolio and appointed acclaimed Marathi actor Subodh Bhave as its Goodwill Brand Ambassador for the Maharashtra market. The initiative debuts with specially curated Marathi Europe group tours, underscoring the company’s strategic focus on regional personalisation and cultural connect.
The move comes as Maharashtra continues to emerge as one of India’s fastest-growing source markets for outbound travel, driven by rising disposable incomes, global aspirations and a strong appetite for experiential holidays. Maharashtrian travellers are known to be discerning and research-driven, with preferences centred around thoughtfully planned itineraries, quality accommodation, culinary familiarity and seamless travel experiences.
Backed by a robust omnichannel network of 29 retail outlets across Mumbai, Pune, Navi Mumbai, Nashik, Ahmednagar and Kolhapur, Thomas Cook India is well positioned to serve this expanding market at scale, while delivering tailored travel solutions.
The Marathi Special Europe Holidays are group tours designed to blend international travel aspirations with regional comfort. Key highlights include Marathi-speaking tour experts, curated Maharashtrian cuisine inclusions, and the camaraderie of travelling with like-minded Maharashtrian guests. The tours are aimed at multi-generational families, couples and groups of friends, offering immersive experiences across leading European destinations such as Switzerland, France, Italy and Austria.
Commenting on the launch, Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “Maharashtra is a key source market for us, and we saw this as a significant opportunity to deepen our engagement with the Marathi traveller segment. With our strong omnichannel presence and extensive retail footprint across the state, we are well-positioned to serve this market with both scale and personalised service.
Our Marathi Special Europe Holidays have been introduced with a clear strategic intent — to cater specifically to the preferences of Maharashtrian travellers by combining global experiences with regional familiarity, from Marathi-speaking tour managers to curated Maharashtrian cuisine inclusions.
As part of this focused approach, we are delighted to have acclaimed actor Subodh Bhave on board as our Goodwill Brand Ambassador, strengthening our connect with Maharashtrian travellers across the state.”
